6/26/2008

Pimp My Bus

Whatever political persuasion we may be, Democratic or Republican, liberal or conservative, I think we can all agree that few things are more pathetic than someone desperately trying to be something he or she is clearly not. Exhibit A is the new "McCain Cribs" video on YouTube, which was added last week:



As far as I can make out, this is real, like some sort of nerdy-white-guy parody of Pimp My Ride - except they're serious.

After the disasters of John McCain's "green jello" speech last month and his embarassingly obvious attempts to kiss up to the 23% of Americans who somehow still believe President Bush is doing a good job, the campaign needs a boost. With this video, they are clearly trying to reach out to the MTV generation of voters, the ones who are "hip" and "cool" and use words like "fo'shizzle" in casual conversation. But it's painfully obvious that the McCain team doesn't know the first thing about communicating with their target audience.

Give it up, guys. You're never going to get the youth vote, and every time you try something like this, you make it ever more obvious just why you're not going to get it.

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